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Tuesday, February 11 • 10:15am - 11:15am
Innovative Strategies and Techniques for Digital Marketing

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Learn the newest strategies and opportunities to acquire new fans, efficiently leverage new technologies, including machine learning, and execute sophisticated campaigns to drive ticket sales and grow revenue.
Moderators
avatar for Craig Ricks

Craig Ricks

Chief Marketing Officer, Paciolan
As Chief Marketing Officer, Craig oversees all corporate marketing initiatives, including strategic marketing programs, client marketing, conferences, public relations, branding, and advertising. In addition, Craig leads a team that offers digital services to help clients of all genres... Read More →

Speakers
avatar for Jessica Onyepunuka

Jessica Onyepunuka

Assistant Athletic Director, Marketing, University of Southern California
Apps, Brands, Content, Digital, Everything!
avatar for Joe Mulford

Joe Mulford

Senior Associate Athletic Director, Chief Revenue Officer, University of California, Berkeley
avatar for Leah Baumgartner

Leah Baumgartner

Manager, Digital Marketing, Paciolan
avatar for Katie Thompson

Katie Thompson

Account Executive, Google

Sponsors
avatar for Dynasty Sports & Entertainment

Dynasty Sports & Entertainment

Dynasty Sports & Entertainment was formed by seasoned industry experts from the primary and secondary market with the goal of helping rights holders accomplish their ticketing objectives through pricing, distribution, and fulfillment services.  Dynasty aligns with partners to maximize... Read More →

Tuesday February 11, 2020 10:15am - 11:15am PST
Newport Coast 4-5
  Marketing & Sales, Day 3

Attendees (37)